Innovation is like training. It feels like really hard work at the beginning, but the more you do, the equipment you use, the advice you get and who you do it with, can turn it into an exhilarating and ‘results achieving’ activity.

Intelligent Innovation is a different way to think about how you create products, services and brands … an activity that can be whole company enveloping, exhilarating and ultimately performance enhancing. 

competency profiling
innovation strategy planning intelligent innovation implementation
Productfirst is an innovation consultancy built on design thinking