Ideas are like fish. There are small ideas, colourful ideas and even killer ideas. 

Like fish, ideas often swim in shoals all going along with the same current.  But what about the idea that swims in the other direction? Has it missed the point or has it seen an opportunity that no one else has seen?  

If you are interested in ideas look below at the ways in which we could help you swim against the tide.
raw ideas idea programmes
and opportunity
idea creation
Productfirst is an innovation consultancy built on design thinking