The purpose of this page is to
explore topics that have shaped or will shape future design thinking.
It will be a
store for both academic and other published papers that been written or
co-written by members, associates and friends of Product First; Case
studies and other references to our work.
Leading by Design –Business Link Wessex –Millichamp
& Hall - Cricket Bat Manufacturer
Boult, of Product First, one of ‘Leading by Design’s’ consultants,
conducted a business design diagnostic on the Millichamp & Halls strategic
direction. The diagnostic compared the company with similar businesses in
their field, and then helped the company to develop a suitable design
Product First also came up with a range of ideas to help Robert expand his
business and attract new customers, some of which Millichamp & Hall has
already used to generate new business.
example, the Millichamp & Hall have introduced a gift experience voucher
that enables family and friends to buy bespoke bats as gifts. Since going
live, the initiative has made a visible impact on the brand and added
financial value to the business.
CASE STUDY LINK
EMERGING ISSUES \& TRENDS
We will also
identify emerging trends and issues connected with innovation and design
So you will
find items such as:
Thinking – A discussion on definition.
Demands of Design Support
Teams for Product Development