Our role in brand innovation
has been to build and refresh the tangible interface between user and
brand. Today, this has also become an important component in building
sustainable and innovative brand cultures.
It is surprisingly easy for companies to see branding as a notional once a
year activity. In reality brands need to be constantly innovating at all
levels, both internally and externally. We increasingly see the adding of
new ideas and the development of innovative cultures, as being critical to
maintaining a strong and relevant brand that keep in front of increasing
change.
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Productfirst is an innovation
consultancy built on design thinking