Brand Innovation

Our role in brand innovation has been to build and refresh the tangible interface between user and brand. Today, this has also become an important component in building sustainable and innovative brand cultures.



It is surprisingly easy for companies to see branding as a notional once a year activity. In reality brands need to be constantly innovating at all levels, both internally and externally. We increasingly see the adding of new ideas and the development of innovative cultures, as being critical to maintaining a strong and relevant brand that keep in front of increasing change.




Productfirst is an innovation consultancy built on design thinking